Archive for the ‘Marketing’ Category

January 27th, 2010

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July 17th, 2009

In college, the focus was brands – brand identity, brand strength, branding branding branding. Never mind my professor could have moonlighted as Super Douche, or that I did little to disguise my complete disgust with him and his chosen subject matter (devotion to all that is Brand. We are the Brand. You will be assimilated).

As an American, a consumer and someone who spends far too much time thinking about such things, I could have told you two years ago (and, wait, I did tell people two years ago – they laughed), that the day of the Brand was coming to an end.

We’ve seen the folly of Brand management, where the brand identity is all-powerful and all-important – to the exclusion of all other things. Protecting the Brand is priority number one, whereas the customer and his/her experience is not really much of a priority at all. keep reading »

April 28th, 2009

It’s nice to know I’m not the only person who’s totally weirded out by the fast food ads that arbitrarily mix sex in with their sandwiches. When I think of sex sandwiches, I think of that as a euphemism for a threesome, or, conversely, a serious and disgusting food safety violation.

In Dan Neil’s LA Times article, he talks about just how bizarre these ads get – you’ve probably seen some of them: keep reading »

April 13th, 2009

A coworker excitedly approached me today, the dollar signs literally visible in his eyes. He informed me that dooce makes about $40,000 a month in ad revenue from her blog.

I’ve set up the new blog site for the boyfriend, and at every opportunity, I nudge him and say, “Blog.”

He’d make a great online celebrity. He’s had some experience with it before. I, by contrast, don’t do too well. Take this blog as a for instance. I’ve been blogging for eight years. I’ve had ‘blog’ type websites for over twelve years. My street cred alone should have earned me a serious fan base by now. Instead, I turned the most interesting of my fans into friends, and deleted blogs. Repeatedly. keep reading »

April 9th, 2009

In these dark, challenging economic times, it’s a relief to know that there are people out there who care. About your business card. And how easily destroyed it is. Well, I’m inspired. My new business cards sing songs, shoot confetti, and taste like strawberry jolly ranchers. They are also made of titanium. keep reading »