Sharper Image Mini Cycle Campaign

As part of a final project for copywriting II, we were asked to create an entire campaign that included a strategy, direct mail sales letter, billboard, newspaper, two magazine ads, transit and guerilla. The MiniCycle is inexpensive ($79.95), convenient - it's been designed to fit under a desk so you can use it at work - and it's good for you.
In advertising, there's a joke that you can never have anything that's good, fast and cheap. You have to pick two. For a product that actually is all three things, who could find anything wrong with it? A few magical creatures from a magical forest, namely Ernie Elf and Amelia Sugarwings, the cigarette fairy. See the final results online here.

Student Discount on Web Portfolios!

Don't know HTML? Don't worry. Be a step ahead of the competition with an online portfolio. Customized to fit your needs and showcase your work, you'll get a professional website for a very unexpected price. Rates starting at $49. Find out more here. Temple students take an extra $10 off!

Photography

Despite her intense loathing for having her photograph taken, Alex Awesome has a fascination with photography. The idea of documenting one's perspective through photographs -- a seemingly impartial and truthful medium -- fascinates her. Take a look at her collection of haunting images that truly are a "day in the life." Click here.